To quantify and confirm the effects of scent marketing on customers.

Survey of more than 1000 people by major independent survey institute, BVA

You run a hotel or meet the public

When you create a quality olfactory ambience in keeping with the place, hotel customers’ perception of the quality of their stay and of the up-to-date nature of the trade name

This goes along with statistics revealing that a business hotel with 200 rooms (with 80% occupancy) attracts some 40,000 customers per year.

• Source : BVA surveys for Novotel

You wish to increase sales of a product by fragracing its scent

Setting the product in its final olfactory environment or diffusing the product’s scent itself

• Source : validated at Lampe Berger retail outlets

You wish to stimulate impulse buyings

Relaxing, olfactory atmospheres positively affect customer mood.

An olfactory emphasis in a retail department or in a corner is favourable to impulse buying in that place:

• Source : BVA survey for Conforama

Your aim is to confer a brand signature on your trade name.

The diffusion of your olfactory logo, a signature scent designed especially for you,

• Source : validation by numerous brands which have been supplied, including: Zadig & Voltaire, Maje, Cotélac, Comptoir des Cotonniers, Eric Bompard...

You wish to increase customer flow in an area or department.

An olfactory ambience set up in a department or around a showcase generates better customer exposure and flow. "The customer smells something pleasant, so he/she takes a look"; this olfactory guiding effect can channel up to

• Source : BVA survey for Conforama